What is the importance of Marketing in Banking ? This question can be seen mainly for candidates who have done their MBA and have applied for the bank job.Many of these candidates would have done their MBA in marketing which makes the question quite more relevant.

IBPS Interview Question-
What is the importance of Marketing in Banking ?

So how do you go about answering it. There is no need to for you to say specificially that you have done your MBA in marketing or so your achievemens. You need to concentratre your answer priorily on the banking sector. You need to explain the procedures and the situations that may arise in banking.

Let us see a model answer

Banks mainly deals with lending and deposit activities.In the case of lending, when the customer approaches the bank for a loan he would have done his reaserach. He would definitely have considered other banks beforing applying for a loan in our bank. So either low interst rates or the customer satisfaction would have helped him to apply for loan with our banks.So it is natural that an MBA holder in ,marketing can analyse the situation well and can respond to the needs of the customer.

Similarily in the case of deposit customer satisfaction is predominant. The customer needs to feel that the bank respects the hard work he had done to earn the money which he is going to deposit with our bank. So it is all about understanding our customers and and marketing the bank well. It is what a marketing graduate can well do.

If you are an MBA graduate make sure you prepare an answer that comes in tunes with the above answer. You may well expect this question. Other candidiates should also not disregard this question as it can be framed like do you think marketing is necessary in banking? Or like can you do marketing? Is it important in banking sector?

So prepare your answer and then move on to the next question

Prepare for interview. Go back to the interview question part 6.

IBPS Interview Questions Part 6 - Explain the Gaps in your Resume

Also read BOB Clerk interview questions

IBPS Bank of Baroda (BOB) Clerk Interview 2012 – Questions about Bank of Baroda 
 

deepakp118

deepakp118 is a writer at Expertscolumn.com.

Related Articles

0

831

Qualities That Will Make You A Good Employee

Just as it's important for an employee to consider various factors in relation to a job, such as, salary and perks or other benefits it’s important for employers to take into consideration such qualities that are to be sought by most employers and based on which the success of a business as well as the professional development of employee..

1

551

Neet Is Highly Competitive Exam And Tough To Crack

NEET poses a tough challenge to the students. NEET is the basis of admission for all the medical colleges in India except in JIPMER and AIIMS.

0

8.8K

Nursing Research Topics For Philippine Student Nurses

As we know that every nurse does not have that much experience and knowledge, so this article mainly focuses on the research topics for Philippine student nurses. What do you think would be the most efficient field or a thesis problem to be studied? Lete discuss it in detail..